Upozornění: Text přílohy byl získán strojově a nemusí přesně odpovídat originálu. Zejména u strojově nečitelných smluv, kde jsme použili OCR. originál smlouvy stáhnete odsud
CJČeská televize
Česká televize
Identification number: 00027383
and
Prague Marina Nova s.r.o.
Identification number: 27873692
FRAMEWORK AGREEMENT
FOR PROGRAM AND CHANNEL SPONSORSHIP
IN CZECH TELEVISION BROADCAST
No.
Subject matter: Framework agreement - commercial Communications
broadcasting
Price, potential value:
Dáte of conclusion: Trade secret
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CDČeská televize Contract No.:
FRAMEWORK AGREEMENT FOR PROGRAM AND CHANNEL SPONSORSHIP
IN CZECH TELEVISION BROADCAST,
(HEREINAFTER REFERRED TO AS “THE FRAMEWORK AGREEMENT“)
entered into under S. 1746 (2) et seq. of Act No. 89/2012 Sb., the Civil Code (hereinafter referred to as “the
C ivil C ode“), by and between:
Česká televize
Identification number: 00027383, VAT number: CZ00027383
Kavčí hory, 140 70 Praha 4
established by Act No. 483/1991 Sb., the Czech Television Act, and not entered in the
Register of Companies,
represented by: Ing. Hynek Chudárek, Executive Director, Sales.
Bank details: Česká spořitelna, a.s.
Account No.: 1540252/0800
(hereinafter referred to as “Czech Television“ or “CT “)
and
Name of organization: Prague Marina Nova s.r.o.
Identification number: 27873692 VAT number: CZ 27873692
with its registered office at Praha 7, Jankovcova 1595/14
entered in the register of companies kept by Municipal Court in Prague, filé no. C123263
represented by
Bank details: Raiffeisen Bank
Account No.:
(hereinafter referred to as “the Advertiser“)
Czech Television and the Advertiser are hereinafter also jointly referred to as “the
Contracting Parties” or separately as “the Contracting Party”).
I. CONTRACT PURPOSE
1) The purpose of this framework agreement for program and channel sponsorship in
Czech Television broadcast (hereinafter referred to as the “Framework Agreement”)
is to agree on the binding basic generál terms and conditions for the insertion of
commercial Communications in broadcast - námely the sponsorship of programs and
channels during Czech Television broadcasts.
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2) This Framework Agreement concerns channel sponsorship in Czech Television
broadcast, program sponsorship in an entertainment program provisionally entitled
(hereinafter referred to as “the Program”), all this for the
benefit of the Advertiser.
3) The Advertiser notes that the content and chronology of the Program just like the
broadcasting time may not be influenced in any way which would affect the editorial
responsibility and independence of Czech Television.
II. SUBJECT MATTER
1) The subject matter of this Framework Agreement is the commitment by Czech
Television to insert in Czech Television broadcasts commercial communication in the
form of:
Program sponsorship
as part of Czech Television broadcast in the scope and under the conditions stated
hereinafter.
Program sponsorship: The length of the sponsorship message is 15 seconds at the
beginning and 15 seconds at the end of the Program. Will be broadcasted on two
episodes. The sponsor's message will be delivered by the Advertiser. The dáte of
broadcasting will be specifed in the form of e-mail communication addressed to
.Contact person for approval process of sponsorship message:
2) As for the form of sponsorship Czech Television undertakes to comply with the
General Terms and Conditions for Channel and Program Sponsorship in Czech
Television Broadcast which are annexed to this Framework Agreement.
III. PRICE AND PAYMENT CONDITIONS
1) The Contracting Parties agree that the price of the maximum scope of performance
by Czech Television amounts to a total of + VAT under the applicable
legislation in force.
2) After the signing of the Framework Agreement, but no later than by 31 January 2020,
Česká televize (Czech Television) shall issue a tax document (invoice) for the
provided performance on its part, with a payment deadline of 30 days from the
issuance of the invoice.
3) The invoice will be sent by e-mail to oř by post to
the address of the Advertiser’s registered Office.
4) In the čase of delay in the remuneration payment, Czech Television is entitled to a
contractual latě payment interest in the amount of 0.03 % of the due amount for each
day of delay in the invoice payment.
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5)
IV.RIGHTS AND OBLIGATIONS OF THE CONTRACTING PARTIES
1) The Advertiser undertakes:
a) to conduct its activity in accordance with the legitimate interests of
Czech Television;
b) to carry out its activity under this Framework Agreement to the best of
its abilities and possibilities making an effort which can be requested
from it;
c) to follow the instructions of Czech Television as well as the General
Terms and Conditions for Channel and Program Sponsorship in Czech
Television Broadcast which are annexed to this Framework Agreement
as Annex No. 1;
d) to see to it that, during the performance of its activity, the reputation of
Czech Television is not damaged.
2) Czech Television undertakes:
a) to cooperate with the Advertiser and to provide it with all necessary
assistance, so that the Advertiser would be able to perform the
obligations set forth by this Framework Agreement;
b) to comment continuously on the Advertiser’s requirements relating to
the performance provided under this Framework Agreement.
3) Czech Television has a right not to insert the sponsor reference agreed by the
Advertiser in the broadcast if:
a) They fail to meet the conditions set out in the legislation (especially by
Act No. 231/2000 Sb., the Rádio and Television Broadcasting Act as
Amended, Act No. 40/1995 Sb., the Advertising Regulation Act as
Amended, Act No. 132/2010 Sb. the Act Regulating the Provision of
On-Demand Audiovisual Services as Amended, and Act No. 121/2000
Sb., the Copyright Act as Amended);
b) it fails to meet the conditions set out in the General Terms and
Conditions for Channel and Program Sponsorship in Czech Television
Broadcast, including the technical criteria specified therein;
c) it fails to comply with the Code of Czech Television;
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d) it interferes with the rights or legitimate interests of third parties.
4) Should a commercial communication not be inserted in the broadcast for reasons
attributable to the Advertiser stated in clause IV., paragraph 3) of this Framework
Agreement, that is, should the Advertiser insist on a form of commercial
communication which, if broadcast, would be contrary to the legislation,
5) If, for the purposes of broadcasting a commercial communication, the Advertiser
supplies an audiovisual work, the Advertiser is obliged to ensure the conclusion of
any contracts for the production of the first fixation of the audiovisual work and the
inclusion of copyright works, artistic performances and other protected subject matter
under the Copyright Act in the audiovisual work with the director as well with the
authors of the works ušed in the audiovisual works, including the authors of musical
works, performing artists and all the other right-holders under the Copyright Act, so
that Czech Television would háve the right to use the Advertiser’s audiovisual work in
the form of communication to the public under S. 18 of Act No. 121/2000 Sb., the
Copyright Act as Amended, and for an unlimited period of time and without territorial
and quantitative restrictions with the exception of the rights compulsorily collectively
managed. The Advertiser is further obliged to ensure, in the čase of product
placement, that Czech Television has the right to plače the product in the Program
and to use the product in the form and to the extent pursuant to the previous
sentence, especially in accordance with Act No. 441/2003 Sb., the Trade Marks Act
as Amended, and Act No. 121/2000 Sb., the Copyright Act as Amended.
6) The Advertiser undertakes that no justified claims of right-holders will be asserted
against Czech Television in connection with the use of an audiovisual work and/or
product pursuant to the previous paragraph. Should such claims pursuant to the
previous sentence be asserted against Czech Television, the Advertiser is obliged to
satisfy these claims in full and to fully compensate Czech Television for damage. In
this čase, Czech Television also has the right to withdraw from the Framework
Agreement and/or from the Separate Agreement(s).
V. GENERAL TERMS AND CONDITIONS
1) The General Terms and Conditions for Channel and Program Sponsorship in Czech
Television Broadcast form Annex No. 1 to this Framework Agreement. The Advertiser
hereby confirms that it is familiar with the General Terms and Conditions for Channel
and Program Sponsorship in Czech Television Broadcast, agrees with them and
undertakes to respect them.
2) Czech Television has a right to modify (amend) the General Terms and Conditions
unilaterally. The information on any amendments to the General Terms and
Conditions, if any, will be posted by Czech Television on its website
www.ceskatelevize.cz no later than 15 days prior to the day of their effect. Should the
modification of the General Terms and Conditions lead to a worsening of the
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Advertiser’s position, the Advertiser has a right to refuse the modifications and to
terminate this Framework Agreement.
VI. CLOSING PROVISIONS
1) The Contracting Parties declare that the specification of the subject matter of this
Framework Agreement and of the price or. as the čase may be, of the value of the
subject matter of this Framework Agreement on the front page of this Framework
Agreement is not of a regulátory nátuře and is only mentioned herein for the purposes
of the publication of this Framework Agreement in the register of contracts.
2) This Framework Agreement enters into force at the dáte of its signatuře by the last
Contracting Party. This Framework Agreement takés effect at the dáte of its
publication under Act No. 340/2015 Sb., the Act Regulating Speciál Conditions for the
Effects of Certain Contracts, Publication of Such Contracts and the Contracts
Register (the Contracts Register Act) as Amended.
3) This Framework Agreement is governed by the law of the Czech Republic,
particularly by the Civil Code. Any disputes between the Contracting Parties will be
settled primarily by agreement. Should the Contracting Parties fail to reach an
agreement on the settlement of a certain dispute, the resolution of the dispute will fall
under the jurisdiction of the courts ofthe Czech Republic.
4) The Contracting Parties expressly declare that there is no established practice and/or
trading habits between the Parties the application of which is expressly excluded by
the Parties.
5)
6) Any references to provisions or, as the čase may be, clauses, ušed in this Framework
Agreement represent references to provisions or, as the čase may be, clauses, of this
Framework Agreement unless the given reference expressly States otherwise.
7) Should any of the provisions of this Framework Agreement, or its part be, pursuant to
the legislation, disregarded as void, or should any ofthe provisions of this Framework
Agreement, or its part become invalid, ineffective and/or unenforceable, that
provision will, to the relevant extent, be severed from the other provisions of this
Framework Agreement, and will not háve any impact on the validity, effectiveness
and enforceability of the other provisions of this Framework Agreement. The
Contracting Parties undertake to replace such void or invalid, ineffective and/or
unenforceable provision or its part with a new provision which will be valid, effective
and enforceable and the materiál content and economic significance of which will be
identical or as similar as possible to the provision being replaced, so that the purpose
and the substance of the Agreement remain preserved. To exclude any doubt, the
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Contracting Parties hereby expressly exclude the application of S. 576 of the Civil
Code.
8) The Contracting Parties háve agreed that:
a) Any modification of this Framework Agreement can be made exclusively and
solely in the form of a written appendix signed by both Contracting Parties with
their signatures attached on the same instrument;
b) neither usages nor established practice of the parties prevail over the
provisions of this Framework Agreement, or over legal provisions;
c) they také on the risk of a change in circumstances and that each Contracting
Party will bear the risk on its own behalf; the provisions of S. 1766 of the Civil
Code will not apply;
d) the lapse of an additional period for performance without any action taken
does not result in automatic withdrawal from this Framework Agreement;
e) after one of the Contracting Parties signs the draft of this Framework
Agreement or its appendix and submits it to the other Contracting Party for
signatuře, the other Contracting Party may not adopt the given draft with a
supplement or derogation.
f) if an expression ušed in this Framework Agreement allows different
interpretations, it shall not be interpreted against the one that ušed it first
should any doubt arise;
g) the application of any contractual penalty under this Framework Agreement
does not affect the right of the affected Contracting Party to a full
compensation for damage.
9) The Advertiser hereby declares that, at the dáte of signatuře of this Framework
Agreement, it fulfills all obligations arising from Act No. 348/2005 Sb., the Rádio and
Television Fees Act and Amended (hereinafter referred to as “RTVFA”), in particular
Sections 7 and 9 of the RTVFA, and undertakes to fulfill these obligations for the
entire duration of the effects of this Framework Agreement. The Advertiser
undertakes to provide Czech Television upon request with assistance and information
to prove the fulfillment of the obligation under this paragraph, in particular by
providing it with information about the variable symbol or another identifier under
which the Advertiser pays the television fee or by stating the legal reason for
exemption from the payment of the television fee. Should the Advertiser's declaration
pursuant to this paragraph prove to be falše, or should any of the obligations
stipulated in this paragraph be breached, Czech Television has a right to withdraw
from this Framework Agreement with ex nunc effects.
10) The Parties agree that the content of this Framework Agreement as well as any
information which will become known to the Contracting Parties in connection with the
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negotiations ověř this Framework Agreement, its performance and in connection
therewith will be regarded as confidential, and that none of the Contracting Parties is,
without the prior written consent of the other Contracting Party, authorized to disclose
this information to third parties, not even after the termination of the performance of
this Framework Agreement or after the termination of this Framework Agreement,
except for the information: (i) which Czech Television itself normally communicates to
third parties in connection with the preparation, production, distribution and/or
promotion of its program content which is covered by this Framework Agreement
and/or in connection with its promotion; (ii) which a Contracting Party provides or
publishes based on a piece of legislation; and (iii) which a Contracting Party provides
to its expert advisers and/or other associates bound by a legal duty and/or the
contractual duty not to disclose information. This Framework Agreement will be
published by Czech Television using the proceduře set out by law, and the
information marked in yellow will be made illegible
11) This Framework Agreement is executed in three counterparts with the validity of the
originál (two for Czech Television, one for the Advertiser). The Advertiser underfakes
to send (i.e., to hand over to the postál operátor for transport) Czech Television the
counterparts of this Framework Agreement which it has signed and which are
intended for Czech Television no later than the second business day after its
signatuře.
ANNEXES:
Annex No. 1: The General Terms and Conditions for Channel and Program Sponsorship in
Czech Television Broadcast
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The Contracting Parties hereby represent and acknowledge that they háve read this
Framework Agreement carefully, that its content is comprehensible and definite, and that
they are not aware of any reasons why this Framework Agreement could not be concluded
by the Contracting Parties and the obligations hereunder duly fulfilled, and that they are not
aware of any reasons why this Framework Agreement should be nuli and void. To indicate
that they agree with the content of this Framework Agreement without reservations and of
their free and earnest will and that this Framework Agreement has not been concluded in
distress or under otherwise unilaterally unfavorable conditions, the Contracting Parties attach
their signatures below.
Česká televize Prague Marina Nova s.r.o.
Name: Ing. Hynek Chudárek
Position: Executive Director, Sales
Plače:
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The General Terms and Conditions for Channel and Program Sponsorship in Czech
Television Broadcast
1. Applicability
These General Terms and Conditions for Channel and Program Sponsorship in Czech
Television Broadcast regulate the basic rules for channel and program sponsorship broadcast
on Czech Television channels
2. The basic terms and conditions
Compliance with the legislation and other regulations
The sponsor references delivered to be broadcast on Czech Television channels must be in
line with these General Terms and Conditions for Channel and Program Sponsorship in Czech
Television Broadcast (hereinafter referred to as the "General Terms and Conditions"), in line
with the legislation, especially with Act No. 231/2000 Sb., the Rádio and Television
Broadcasting Act as Amended, Act No. 40/1995 Sb., the Advertising Regulation Act as
Amended, and with the Code of Czech Television.
Unless Act No. 231/2000 Sb., the Rádio and Television Broadcasting Act as Amended,
provides otherwise, it is Act No. 40/1995 Sb., the Advertising Regulation Act as Amended
that applies to the sponsorship of Czech Television programs.
Czech Television
Czech Television is a legal entity established by Act No. 483/1991 Sb., which is, by virtue of
law, a broadcaster.
Czech Television has a right to broadcast its channels freely and independently. The content
of the programs and channels that are sponsored and the organisation of the programs and
other parts of the broadcast in the chronological schedule of the given channel may not be
influenced in any way which would affect the editorial responsibility and independence of
Czech Television. Czech Television will not allow the Advertiser or the client to influence the
content of the programs and the organization of the schedule. The editorial responsibility
and independence are not considered to be affected if Czech Television, by its own choosing,
accepts the Advertiser's offer to sponsor a program or channel made in accordance with the
legislation and with the Code of Czech Television.
The Advertiser
The sponsorship advertiser means a legal entity or an individual that has ordered from Czech
Television the sponsorship of a program or the sponsorship of a channel the television
broadcast of which is operated by Czech Television.
The Author of a Sponsor Reference
The Author of a Sponsor Reference means a legal entity or an individual that has created the
sponsor reference for itself or for another legal entity.
The Purchase Order
The Purchase Order means the Advertiser's offer to enter into an agreement using a Czech
Television model purchase order form. Czech Television is not obligated to accept the
Purchase Order. The storyboard and the com plete sponsor reference are subject to a finál
approval by Czech Television.
The Sponsor
Any legal entity or individual that is not engaged in rádio and television broadcasting
Services, in providing on-demand audiovisual media Services or in the production of
audiovisual works may be a program or channel sponsor.
When choosing a sponsor, Czech Television takés into account its suitability considering the
content and potential orientation of the sponsored program or channel.
The sponsor may not influence the content or the organisation of the program and of other
parts of the broadcast in the chronological schedule of the given channel.
Programs or channels may not be sponsored by persons, whose principál activity consists in
the manufacture or sále of cigarettes and other tobacco products and in the production and
rental of products or the provision of Services which may not, according to the law, be
subject to advertising.
As regards program or channel sponsorship by persons whose business activity includes the
manufacture or distribution of medicinal products or medical treatment, it is not possible to
sponsor medicinal products or medical treatm ent available only on prescription in the Czech
Republic.
Programs for children and young people may not be sponsored by persons, whose business
activity includes the production or sále of alcoholic beverages.
Definition of sponsorship:
Sponsorship means any contribution provided for direct or indirect funding of a channel or
program with a view to promoting the sponsor's name, trade mark, products, Services,
activities or public image.
Types of sponsorship:
1) Program sponsorship,
2) channel sponsorship.
Program
For the purposes of sponsorship in television broadcasting, a program means a set of moving
images with or without sound, whose content, form and function constitute a dosed unit of
broadcasting and which represents an individual item of a channel.
News and political and current affairs programs may not be sponsored.
Channel
A channel means CTI, CT2, CT24, CT sport, CT: D, CT Art the broadcasting of which is
operated by Czech Television.
Channel CT24 may not be sponsored.
Sponsorship announcements
Every program or channel which is partially or fully sponsored shall be clearly identified as
such.
The identification of the sponsored program or channel can také the form of a classical
sponsor reference, an audio or visual reference or insertion. It must always be apparent that
the presentation is in the interest of the sponsor, i.e., of a person other than Czech
Television. The inform ation about the sponsor's involvem ent (such as "this program is
sponsored by..." or "this channel is sponsored by...") must always be included clearly; the
said inform ation can háve an audio and/or visual form. Insertion means the incorporation of
a visual representation of a sponsor reference in the form of a sponsor's logo or trademark
in the broadcast program; insertion may not be ušed separately w ithout a sponsorship
announcement.
The sponsor reference is a type of commercial com m unication different from other
commercial Communications, such as advertising, teleshopping or product placement.
The program sponsorship announcement must always be placed at the beginning of the
program and also during or at the end of the program meaning that there must always be
tw o sponsor references within a program (placing only one sponsor reference is not
possible).
The inclusion of sponsor references in broadcasting is only limited by the prohibition of their
broadcasting in program trailers (however, not the placement of a sponsorship
announcement before and after a trailer) and by the prohibition of their broadcasting during
the program and im m ediately before the beginning or after the end of the program. The
program sponsorship announcement (the sponsor reference) and the program must always
be separated by a gap (a signatuře tuně, a jingle) of at least 2 seconds.
The upper left part of the screen is reserved for broadcast operátor identification (logotype).
The footage of sponsor references
1) A classical sponsor reference may last a maximum of 15 seconds.
2) Insertion may last a maximum of 5 seconds.
Restrictions on the content of sponsored programs and of a sponsored channel:
Sponsored programs or a sponsored channel may not directly encourage the purchase or
rental of a product or Service, especially by making a speciál mention of goods or Services for
the purpose of promotion.
The content of a sponsor reference
The mandatory content of a sponsor reference by a program sponsor:
1) The information that the program is sponsored;
2) the name or corporate name, the visual symbol (logo), the sponsor's trademark, the
product, Service or other type of performance.
The mandatory content of a sponsor reference by a channel sponsor
1) The information that the program is sponsored;
2) the name or corporate name,
3) the sponsor's main line of business (e.g. Vodafone Czech Republic a.s., the mobile Service
operátor).
Other requirements as to the content of a sponsor reference
1) Sponsor's promotion may not háve the character of advertising. The basic purpose of
sponsorship is to create a good reputation and goodwill of the sponsor. A sponsor's
reference thus may contain promotion of the sponsor, of its product and Service, even by
referring to its products, Services and their characteristic feature, and also by using a slogan,
i.e., a phrase characterizing the sponsor, its product or Service, which may or may not be the
sponsor's trademark.
2) A sponsor reference must include facts which are prim arily informative, not offers,
invitations or encouragement to buy or consume, references to quality and price,
comparisons with other similar products or Services, benefits, advantages of use, the
distribution method, purchase possibilities, information on speciál offers and specific
discounts, etc. A sponsor reference therefore may not involve any direct persuasion process
which would primarily exhort the viewer, through its audio or video footage, to realize the
quality of a product in a way making the viewer find the product purchase appealing. The
complex tone of the sponsor reference may not urge viewers to purchase or consume;
promoting a product or Service in an effort to convince viewers to purchase or consume may
not be the leitm otiv of the reference, the primary purpose must consist in informing viewers
of the sponsor's existence, its product or Service.
3) A sponsor reference may only include contact details providing a link to more details
about the sponsor; however, it does not specify any sales locations or sales events. The
contact details may include a sponsor's teletext page or website address. A sponsor
reference may not contain the address of the sponsor's sales location or its telephone
number. The link to its website or teletext pages may, however, not contain any assessment
or invitation to buy a product or performance. Here is an example of unacceptable use: This
program is sponsored by yoghurt AB, www.bestyoghurts.cz.
4) A sponsor reference may not include information about prices or a comparison of the
useful features of the brand, product or output with competitors, an evaluation of the
benefits of the brand, product or output, the advantages associated with their use or
purchase.
5) A sponsor reference may not contain any evaluation criterion of the sponsor, its product
or Service in the form of superlatives or comparatives.
6) A sponsor reference may not indicate any dáte of one-off sales events. A dáte can only be
mentioned for events with a purpose broader than just commercial. An example of possible
use: "This program is sponsored by Engineering Fair in Brno, September 18-22, 2012."
7) A sponsor reference may not contain any audio or video elips from the sponsored
program. However, it may express a connection with a specific program which is sponsored
in both the text and image section. However, the sponsorship announcement may not be
form ulated in a way allowing the viewer to deduce that the program (broadcast) was made
by the sponsor. An example of prohibited use: "This program was created by...", "This
broadcast was provided by ..."
8) In the čase of sponsorship placed by manufacturers and distributors of over-the-counter
drugs and dietary supplements, the sponsor reference must include a visible sign saying an
"over-the-counter m ediáne", "food supplement", "dietary supplement", "food for a
particular nutritional use" or another accurate designation of the human medicinal product
(based on the product composition). The screen may show the packaging (product, label) in
a retail form (i.e., with all details); however, any inform ation on the package or label must
only appear as part of the packaging (this also applies to active substances). However, the
packaging and the label may not contain advertising messages (e.g. speciál packaging, 30%
extra for free, etc.)
Specific requirements for certain forms of sponsorship
Displaying the channel sponsor before and after a trailer:
A channel sponsor may not be shown within a program trailer; it may only be shown before
or after the trailer; the sponsor reference must always be clearly separated from the trailer
by a jingle. In the event of cumulated sponsor references, "Sponsors of the channel" may be
ušed as a collective designation; however, the trade name of the company and its core
business activity must always be listed for each of the sponsors.
Displaying the program sponsor during a program trailer:
Program trailers may not be sponsored; however, a trailer may include a brief informative
mention of the fact that the program is sponsored by a specific sponsor (whose sponsor
reference is placed close to the sponsored program referred to by the trailer); this
information may, however, not include any promotional elements.
Campaign
A campaign means the placement of sponsor references in Czech Television programs in
exchange for monetary consideration (i.e., a sponsor contribution).
Price list
1) The prices according to the price list do not contain the actual VAT standard rate.
2) The price of an individual sponsor reference may be increased by a surcharge or reduced
by a discount.
3) Unless provided otherwise, the footage of the sponsor reference contained in the current
price list is the basis for the calculation of the price for broadcasting a sponsor reference.
4) Czech Television reserves the right to amend the price list.
GRP
The GRP (Gross Rating Point), or a cumulative viewer rating, means 1 % out of the people
included in the Adults 15+ target group (D 15+). The D 15+ target group means people
o ve rl5 living on the territory of the Czech Republic.
This indicator shows the number of viewings of a sponsor reference stating the number of
contacts made per 1 % of the target group; the calculation is made making a sum of the
ratings of all the sponsor references within a given campaign. Individuals may be counted in
m ultiple times; therefore, the value can be higher than 100 %. A rating means the number of
people within the D15+ target group who were watching the given sponsor reference at a
given time.
3. Entering into sponsorship agreements
3.1. Program and/or channel sponsorship in Czech Television broadcast is based on an
agreement for program and channel sponsorship in Czech Television broadcast (hereinafter
referred to as the "Agreement") made between Czech Television and the Advertiser, by
which, under the conditions stated therein, Czech Television undertakes to provide the
Advertiser with performance in the form of program and/or channel sponsorship in Czech
Television broadcast and the Advertiser undertakes to pay Czech Television a fee
(hereinafter referred to as the "Fee") unless the Agreem ent provides otherwise.
3.2. The Agreement is made in writing (the contracting parties expressly accept as signatuře
also its scanned image). The Agreement is made using the purchase order form duly
completed, signed and delivered to Czech Television by the Advertiser. The Agreement is
entered into at the moment when the Advertiser's purchase order is also signed by Czech
Television. The Agreement can only be amended or cancelled in writing.
3.3. In čase that the Advertiser is an agency, Czech Television has a right to request the
delivery of a written exclusive authorization by the client listing the products or Services
covered by the authorization as a precondition to enter into the agreement.
3.4. These General Terms and Conditions are part of the Agreement In accordance with the
provisions of S. 1751 (1) of Act No. 89/2012 Sb., the Civil Code as Amended ("the Civil
Code"). Divergent arrangements in the Agreement také precedence over the text of these
General Terms and Conditions.
3.5. The draft Agreement - Purchase Order shall include a precise specification of the
program which is to be sponsored, provided that there is a program sponsorship, and also
the precise name and surname of the individual o rth e name of the legal entity providingthe
sponsorship, and also, if so required by Czech Television, a visual symbol (logo) or tradem ark
of the sponsor or its Service, products or other types of performance or of another object
which is to be promoted within the sponsorship framework, and also the sponsor's business
activity and, regarding channel sponsorship, the sponsor's core business activity.
3.6. The Advertiser is authorized to cancel a firm order to broadcast a sponsor reference only
on the basis of a written notification delivered to Czech Television no later than 6 weeks
before the first day of broadcast of the sponsor reference set by the concluded Agreement.
After the lapse of the tim e specified in the first sentence, the Advertiser must pay a
compensation in the amount of 100 % of the Fee pursuant to the Agreement within the
intention of the provisions of S. 1992 of the Civil Code.
3.7. The Agreement and the legal relation created thereby are governed by the Civil Code.
4. Speciál provisions regarding the conditions for accepting orders made under the GRP
(cumulated viewer rating) guarantee and the related pricing
4.1. In addition to the elements set out in clause 3, the Agreem ent must contain the
required number of GRPs (Gross Rating Points) for each footage, the price of the campaign
(the Fee), the footage specification and tim ing of the campaign.
4.2. The Advertiser schedules the placement of sponsor references into any available time
slots in coordination with the com petent departm ent of Czech Television. Czech Television
reserves the right to refuse the GRP warranty in čase of placing sponsor references around
programs designed for specific target groups (e.g. sport programs, children's programs, etc.)
or those sold at a speciál price.
4.3. During the campaign, Czech Television is entitled to add, remove or change the
scheduled deploym ent of sponsor references in collaboration with the Advertiser, so that
the campaign achieves the desired amount of GRPs. The Advertiser is entitled, when
planning campaigns and in agreement with Czech Television, to tabel 20% of sponsor
references as key references; these references will not be removed or transferred to other
programs during the campaign.
4.4. In the event that the Advertiser insists on a guaranteed amount of GRPs which is more
than 5% lower than the amount of GRPs estimated by Czech Television, the Advertiser is, in
čase of overfilling the campaign, obliged to pay the amount of the actually delivered GRPs.
4.5. The minimum duration of a guaranteed campaign is one month and the required total
amount of GRPs will be delivered during the given month of the campaign. If the Advertiser
requires that the campaign would be be shorter, Czech Television is entitled to refuse the
GRP guarantee.
4.6. Should the campaigns fail to achieve the agreed number of GPRs (i.e. if the total number
of the GRPs actually delivered is lower than the one agreed in the Agreement), the really
(actually) delivered GRPs will be charged; in this čase, the Fee stipulated in the Agreement
will change automatically. In this čase, the number of the actually delivered GRPs (as well as
the Fee amount) results from the invoice issued.
5. Delivery of materials
5.1. The Advertiser undertakes to deliver the materiál for broadcast to the location specified
by Czech Television at its own expense in advance no later than 3 business days before the
first scheduled broadcast. The materiál for broadcast means: a medium with a recording of
the sponsor reference, the broadcast schedule of the sponsor reference, including the "AKA"
codes for sponsor references under the guaranteed sponsorship mode, and the music
composition of the spot. The music com position must include at least the name of the ušed
piece of music, the names of all authors (including the lyricist), the producer (publisher), the
exact footage of the music ušed in the spot, the way of usage, the names and surnames of
the performing artists, the originál number of the medium and, in čase of a commercial
movie, also the movie name, the name of the producer, the names and surnames of the
performing artists, the originál medium number, the year of production and the ušed
footage of the commercial movie.
5.2. Unless the Agreement provides otherwise, the Advertiser undertakes to create the
sponsor reference at its own expense in the quality corresponding to the Technical
requirements for television broadcast of sponsor references on Czech Television and the
sponsor reference must comply with these General Terms and Conditions and with the
legislation, in particular Act No. 231/2000 Sb., the Rádio and Television Broadcasting Act as
Amended, Act No. 40/1995 Sb., the Advertising Regulation Act as Amended,, and with the
Code of Czech Television.
5.3. The Advertiser undertakes to ensure that all necessary rights to broadcast the sponsor
reference háve been acquired and that all claims of all
a) holders of copyrights or rights related to copyrights, whose works, artistic performances
or recordings are ušed and included in the sponsor reference, in particular authors,
performing artists, producers of sound and audiovisual recordings;
b) holders of other intellectual property rights (e.g. trademarks, utility and industrial
models);
c) holders of moral rights;
d) holders of rights of protection against unfair com petition and holders of other rights,
e) as well as other natural persons and legal entities involved in the production of the
sponsor reference
will be settled except the remunerations for television broadcast of music works of authors
represented, with regard to their property copyright, by collective manager OSA - The
Copyright Protection Association for Music Rights, and except remunerations for television
broadcast of audio recordings issued for commercial purposes within the meaning of S. 72
(2) of Act No. 121/2000 Sb., the Act to Regulate Copyright, Rights Related to Copyright and
Am endm ent to Certain Acts (the Copyright Act), as Amended. The Advertiser undertakes,
based on the request of Czech Television, to prove that all claims are settled in the
aforementioned scope. In the event that the Advertiser breaches its obligations stated in this
Paragraph or if some of its statements prove to be falše, the Advertiser shall be obligated to
compensate Czech Television for any damage thus incurred.
5.4. Should the Advertiser fail to supply a sponsor reference in line with the legislation, these
General Terms and Conditions and the Technical requirements for television broadcast of
sponsor references on Czech Television or, if, based on the Czech Television's consideration,
a piece of legislation or ethical codes might be breached, or should there be sanctions by
third parties, or should the rightful interests of Czech Television be at risk, Czech Television is
entitled to terminate the Agreement. Should the Advertiser fail to hand over the complete
materiál for broadcast to Czech Television duly and in time, Czech Television is entitled not
to plače the sponsor reference in the broadcast.
5.5. Should the Advertiser fail to fulfill the duties stated in paragraphs 5.1., 5.2., 5.3., 5.4. of
this clause, the Advertiser is obliged to pay Czech Television a contractual penalty in the
amount of the agreed Fee and Czech Television is entitled, at the same time, to withdraw
from the Agreement. This does not affect the right of Czech Television to a full compensation
for damage.
5.6. A sponsor reference may prom ote the Advertiser or,a s th e čase may be, its client
stipulated in the Agreement, or their products or Services. A sponsor reference may not
prom ote any other person not listed in the Agreem ent nor their products or Services.
6. Sponsor reference broadcasting
6.1. Unless the Agreem ent provides otherwise, Czech Television shall broadcast the sponsor
reference with the content and in the form delivered by the Advertiser. The sponsor
reference which will be included in the broadcast is always subject to the finál approval by
Czech Television.
6.2. Czech Television is entitled to label the sponsor reference in an appropriate way.
6.3. The Advertiser declares and guarantees that no justified claims of right-holders, rights of
performing artists and producers' rights or justified claims of other third parties will be
asserted against Czech Television in connection with the use of their protected subject
m atter or personál attributes during the broadcast of the sponsor reference in the way and
to the extent set out by the Agreement. Should such claims be asserted against Czech
Television, the Advertiser undertakes to satisfy these claims and to compensate Czech
Television for any actual costs incurred in connection with the assertion of these justified
claims.
7. Withdrawal from the Agreement
7.1. Czech Television reserves the right to w ithdraw from the Agreement with ex nunc
effects for the following reasons:
a) in cases specified by these General Terms and Conditions (clause 5 paragraph 5.4.; 5.5.;
clause 10 paragraph 10.8.; 10.13.);
b) should it be impossible to ensure the broadcast of the program and/or channel
sponsorship in the television broadcast of Czech Television due to changes in its
programming;
c) should the Advertiser be in delay of payment of the Fee and/or another due debt to Czech
Television.
7.2. Furthermore, the Advertiser and Czech Television are both authorized to w ithdraw from
the Agreement in cases specified by the law, in all cases with ex nunc effects.
7.3. The withdrawal from the Agreement takés effect upon delivery to the other Party; after
that day, the effects of the withdrawal from the Agreement may not be revoked or altered
without the consent of the other Party.
8. Liability for defects
8.1. Should Czech Television broadcast the program and/or channel sponsorship with
defects, especially with incorrect content, non-functional, technically incorrect or in an
incorrect way, the Advertiser has a right to request:
a) the elimination of the defect (if possible); and/or
b) a substitute broadcast of the program and/or channel sponsorship without the defect in
the scope corresponding to the nátuře of the defect and the scope in which the program
and/or channel sponsorship appeared in the broadcast; or
c) a reasonable discount on the Fee, (or on an aliquot part of the Fee corresponding to the
price for the broadcast of the sponsor reference) the reasonable discount corresponding to
the nátuře and extent of the defect.
8.2. The Advertiser is obliged to assert its claim resulting from Czech Television's liability for
defects referred to in paragraph 8.1. against Czech Television in writing within five (5) days
of the day when the defect could háve first been detected, however, no later than within
five (5) days of the day of term ination of the broadcast of the program and/or channel
sponsorship; otherwise, the claim becomes extinguished. Apart from the asserted claim, the
Advertiser is obliged to precisely specify the defect which justifies the claim. The asserted
claim may not be changed by the Advertiser without Czech Television's consent.
8.3. The Advertiser's claims resulting from Czech Televisioďs liability for defects referred to
in paragraph 8.2. will not be created if the broadcast of the program and/or channel
sponsorship with defects was caused by circumstances excluding liability. These
circumstances shall be deemed to include, in particular, civil disturbances, m ilitary
operations, crises, interventions by courts or public administration bodies, black-outs,
technical defects on the part of third parties or technical defects caused by third parties,
strikes or lockouts, or other events beyond Czech Television's control.
9. Additional fees
9.1. An additional fee of 30% of the price list will be charged for a specific placement of a
sponsor reference or for an exclusive placement of a sponsor reference.
9.2. An additional fee of 15% will be charged for a non-dominant presentation of any
product or Service in a sponsor reference.
10. Payment and price conditions
10.1. The Advertiser is obliged to pay Czech Television a Fee for the placement of its sponsor
reference agreed by the Agreement.
10.2. Unless the Agreement expressly provides otherwise, the VAT will be added to all the
amounts stated in the Agreement in accordance with the applicable legislation in force.
10.3. The Fee, stipulated in the Agreement, is charged in accordance with the price list valid
at the m oment of concluding the Agreement. The Fee, according to clause 4 paragraph 4.1
hereof, is set based on an individual evaluation of the campaign by Czech Television.
10.4 Sponsor references are broadcast in accordance with the program schedule. The
confirmed dates and times of the broadcast shall be adhered to, to the maximum extent
possible. Czech Television, however, reserves the right, due to programming or technical
reasons, or under circumstances excluding liability, to broadcast the sponsor reference at
another time, on a different channel or, as the čase may be, in connection with another
program, depending on the options available. In this čase, the Advertiser shall only pay the
price for the broadcast that was actually realized, however, no higher than the contracted
price. Any claims for compensation regarding the broadcast of the sponsor reference are in
this čase explicitly excluded.
10.5. The Fee under the Agreement shall be paid on the basis of a VAT invoice. The VAT
invoice shall be issued after the term ination of the taxation period (calendar month, with the
last day of the calendar month as the taxable supply dáte). Czech Television reserves the
right to issue the invoice in the course of a month in the čase that the broadcast of a sponsor
reference term inated (with the dáte of term ination of the sponsor reference broadcasting as
the taxable supply dáte).
10.6. The invoice will be payable within th irty (30) days from the day of its issue, unless. The
dáte of payment means the day when the Fee is credited to Czech Television's bank account
stated on the invoice.
10.7. Before the broadcast of the sponsor reference, Czech Television is entitled to request
the payment of an advance up to the am ount of the full Fee for the broadcast of the sponsor
reference agreed on, includingthe possible VAT.
10.8. In the čase of delay in the Fee payment, Czech Television is entitled to charge, in
addition to the due amount, a contractual latě payment interest in the amount of 0.03 % of
the due amount for each new day of delay. Furthermore, in the čase of the Advertiser's
delay in the Fee payment, Czech Television has a right to withdraw from the Agreem ent and
the Advertiser is obliged to pay a contractual penalty in the amount of the Fee. This does
not affect Czech Television's right to be compensated for damage, if any.
10.9. Czech Television reserves the right not to initiate the ordered and confirmed broadcast
of a sponsor reference and/or to interrupt the sponsor reference broadcast that was
commenced in čase of the Advertiser's delay with paying the Fee under the Agreement
and/or due to its overdue financial obligations towards Czech Television. This shall not affect
the right of Czech Television to a full compensation for damage (in particular the lost profit)
10.10. Direct payments from abroad are paid in EUR or USD in the am ount corresponding to
the invoiced amount as per the official exchange rate announced by the Czech National Bank
on the day of the invoice issuance. Bank charges resulting from the transfer of the
contractual amounts from abroad are paid exclusively by the Advertiser. A cheque or
« 4
promissory notě are not regarded as payments unless the funds are credited to the bank
account of Czech Television.
10.11. Should Czech Television become entitled to a contractual penalty pursuant to the
Agreement or to the General Terms and Conditions, it will issue the Advertiser with an
invoice for the given amount due in 30 days.
10.12. Czech Television is entitled to the payment of any costs related to the enforcem ent of
any debts arising from an invoice not paid by the Advertiser under the Agreement.
10.13. If the price list changes between the time when the Agreement is concluded until the
sponsor reference is broadcast and if the Advertiser does not explicitly accept the change in
the price, Czech Television is entitled to withdraw from the Agreement if it does not agree
with the broadcast for the originál price.
11. Liability for damage
11.1. If, in consequence of the performance under the Agreement, Czech Television or
another person suffers damage, the Advertiser undertakes to cover the damage in full, even
provided that it was caused by circumstances excluding liability under the provisions of S.
2913 (2) of the Civil Code. The Advertiser will also cover all the claims and expenses incurred
in the čase that Czech Television is addressed by a third party due to a breach of rights in
connection with the performance pursuant to the Agreement.
11.2. The amount of the damage for which the Advertiser must be compensated by Czech
Television as part of its liability for damage caused by a breach of an obligation arising for
Czech Television from the conclusion of the Agreement is limited to the amount of the Fee
agreed in the Agreement.
12. Other provisions
12.1. These General Terms and Conditions form an integrál part of the Agreement made
between the Advertiser and Czech Television.
12.2. After agreeing the coding of spots (sponsor references) for the purposes of measuring
viewer ratings of TV channels electronically, all materiál for broadcast must be duly labelled.
in čase of any breach of this provision, Czech Television reserves the right to háve such
materiál labelled, at the full expense of the Advertiser.
12.3. Czech Television and the Advertiser háve agreed that the content of the Agreem ent as
well as any information which will become known to the Contracting Parties in connection
with the negotiations over the Agreement, its performance and in connection therewith will
be regarded as confidential, and that none of the Contracting Parties is, w ithout the prior
written consent of the other Contracting Party, authorized to disclose this information to
third parties, not even after the termination of the performance of the Agreement or after
the term ination of the Agreement, except for the information: (i) which a Contracting Party
learnt independently of the other Contracting Party; (ii) which Czech Television itself
communicates to third parties in connection with the preparation, production, distribution
and/or promotion of its program content which is covered by this Agreement and/or in
connection with its promotion (with the exception of the information designated by the
Advertiser as its trade secret); (iii) which a Contracting Party provides or publishes based on
a piece of legislation or of an enforceable decision of a court or of another administrativě
body; and (iv) which a Contracting Party provides to its expert advisers and/or other
associates bound by a legal duty and/or the contractual duty not to disclose information. In
čase the Agreement is, at present or in the future, subject to the non-disclosure duty under
Act No. 340/2015 Sb., the Contracts Register Act (hereinafter referred to as "the Contracts
Register Act")(e.g. in consequence of the adoption of an appendix), the Contracting Parties
háve, after mutual agreement, marked in their counterparts in yellow (or using another clear
marking, i.e., in shades of grey if, when entering into the Agreement, the Agreem ent was
exceptionally scanned in shades of grey) the information which will be made illegible in
accordance with the Contracts Register Act. This is the way to mark primarily, although not
exclusively, the trade secret the confidentiality of which is ensured by the Contracting
Parties in an adequate way. The inform ation that is not marked in yellow (or using another
clear marking, i.e., in shades of grey) in the Agreement is not subject to the non-disclosure
duty under this paragraph. This Agreem ent may only be published by Czech Television using
the proceduře set out by the Contracts Register Act; the Agreement must be published
within 30 days of its conclusion. Should Czech Television fail to publish the Agreem ent within
that period, the Agreement may be published by any Contracting Party using the proceduře
set out by the law. The injured Contracting Party is, for any breach of any obligation under
this paragraph, entitled to request from the Contracting Party in breach the payment of a
contractual penalty in the amount of CZK 100,000.
12.4. The Advertiser has no right to interfere in the broadcasting pian (programming) of
Czech Television or in the editorial responsibility and independence of Czech Television.
Should the Advertiser fail to fulfill the duty stated in this clause, the Advertiser is obliged to
pay Czech Television a contractual penalty in the amount of the Fee agreed under the
Agreement. This shall not affect the right of Czech Television to a full compensation for
damage
12.5. Should any of the provisions of the Agreement become invalid, void or unenforceable,
that provision will, to the full extent, be severed from the other provisions and will not háve
any impact on the validity and enforceability of the other provisions of the Agreem ent or, as
the čase may be, of the provisions of these General Terms and Conditions. The Contracting
Parties undertake to replace such invalid, void or unenforceable provision with a new
provision which will be valid and enforceable and the subject matter of which will, from the
econom ic perspective, be as similar as possible to the subject matter of the originál
provision. The Agreement can only be amended in writing.
12.6. Under S. 1765 of the Civil Code, the Advertiser has taken on the risk of a change in
circumstances. Prior to entering into the Agreement, the Parties fully considered the
economic, financial and factual situation and are fully aware of the Agreement
circumstances.
12.7. The Contracting Parties háve agreed that they replace any rights and obligations which
may been arisen from the performance within the framework of the subject matter of the
Agreement which was made prior to the effective dáte of the Agreement with the obligation
arising from this Agreement. Any performance within the framework of the subject matter
of the Agreement made prior to the effective dáte of the Agreement is considered to be
performance under the Agreement and the rights and obligations arisen therefrom are
governed by the Agreement.
12.8. The Contracting Parties expressly exclude the application of the provisions of S. 2050 of
the Civil Code and, furthermore, expressly declare that there is no established practice
and/or trading habits between the Parties the application of which is expressly excluded by
the Parties. The Contracting Parties agree that writings pursuant to the Agreement or these
General Terms and Conditions can be sent by the Contracting Parties in the form of a
scanned copy by e-mail.
12.9. All the relations that are not regulated by these General Terms and Conditions are
governed by the Civil Code and by the other applicable legal regulations of the Czech
Republic, excluding the conflicting rules of international private law. In the čase that the
relation created by the Agreement involves an international element, the Contracting Parties
agree that any disputes arising in connection with the Agreement will fall under the
jurisdiction of the courts of the Czech Republic. The Contracting Parties further agree that, as
regards the relationships arising from the business activity of the Contracting Parties, it is the
generál court of Czech Television which has the territorial jurisdiction over the dispute.
The General Terms and Conditions také effect on 1 July 2017.
Annexes
1. Technical requirements for television broadcast of sponsor references on Czech
Television
Technical requirements for television broadcast of advertisements and sponsor references
on Czech Television
Parameters not mentioned herein shall be governed in full by the "General technical
requirem ents for programs delivered and produced by Czech Television" as amended.
The materiál must be acquired, post-produced and delivered in accordance with the
following specifications:
Image
• Resolution: 1920 x 1080 pixels with an aspect ratio of 16:9
• Frame rate: 25 frames (50 fields) per second interlaced (1080Í/25) with odd fields
first (EBU S2 systém).
• Sampling 4:2:2.
• Color space in accordance with ITU-R BT.709.
• Bit depth of video signál (digital samples): 16 -235 (8 bit quantization).
This form át is specified in detail in the ITU-R BT.709 recommendation.
Sound
• The audio signál must be digitalized in conform ity with the EBU R85
recommendation, i.e., using a sampling frequency of 48 kHz, an audio bit depth of 24
bits, in end-to-processing and filé presentation mapping without any compression.
• STEREO program mode: With regard to the backward com patibility requirements for
the M O NO signál, the phase shift between channels may not exceed 90 degrees in
the whole wideband in a longer timeframe.
• Loudness according to the EBU R128 recommendation: The acceptable parameters
valid and measured throughout the program footage are as follows: Program
Loudness -23.0+/-1-0 LUFS, Loudness Range < 18 LU, Maxim um True Peak Level < -3.0
dBTP.
• The difference in the relative timing between the sound and vision com ponents may
not be subjectively perceptible in any part of the materiál and, according to the EBU
R37 Recommendation, it may not exceed 40 ms in the čase of sound before picture
and 60 ms in the čase of sound after picture.
• The mono sound must be recorded in a stereo track as tw o mono tracks, so that it
may be processed and transm itted over stereo connection. Identical mono signals in
both tracks may not show a difference at a level exceeding ld B and a phase shift of
15 degrees / 10 kHz.
Filé formát
Data Container MXF O P la with data stream 50M bit/s, codec MPEG-2, 422P@ M L in
conformity with the SMPTE-RDD9 specification and with the parameters mentioned above.
The output intended for emission may be delivered in the following ways:
• Using remote access: A Czech Television application available at
https://spoty.ceskatelevize.cz (the access credentials will be provided by e-mail upon
a request addressed to spoetyproct@ czech-tv.cz).
• Using an appropriate sound recording medium: A hard disk, a USB flash drive ...
• A video output may also be delivered using an XDCam disk. The files on the disk must
be organized in accordance with table 1 and, during the recording, the "NAMING
FORM" parameter on the recording machine must be set up to value "c****" , not
"Free".
Graphic output:
Static graphic output
• The resolution to be ušed shall be Full HD 1920x1080 pixels.
• The accepted formats are limited to non-compressed bitmap formats TARGA (*.tga)
or TIFF (*.tif)) and W indows Bitmap (BMP) due to the need to cover the surface with
homogenous color in a compact way. Signál form át RGBA (with a key).
• The alpha transparency channel is required for graphic output in 32bit resolution
(24bits for color information + 8bits for alpha channel). Color resolution -T ru e Color.
Dynamic graphic output (animations)
• The resolution to be ušed in animations shall be Full HD 1920x1080 pixels.
• The accepted formats of animations shall be limited to non-compressed formats. The
graphic output may be delivered as a single video-sequence filé or as a sequence of
consecutive numbered static frames. Video sequence formats: TARGA (*.tga) or TIFF
(*.tif)) in signál fo rm át RGBK (with a key).
• The alpha transparency channel is required for graphic output in 32bit resolution
(24bits for color information + 8bits for alpha channel). Color resolution - True Color.
• The frame rate shall be 25 frames per second.
In sponsor references, the upper left corner of the image must be kept available for program
IDENT, which must, by law, be part of all sponsor references. The logo must be accompanied
with a sufficiently large inscription "PROGRAM SPONSOR".
The minimal height of the text in all outputs intended for emission shall be 40 lineš; in the
čase of output intended for insertion, it shall be 80 lineš.
The outputs intended for insertion must respect all the above rules and their content must
reflect the fact that, during the emission, they will be reduced to 1/16 of their originál size.
Table 1
Clip structure and design of XD CAM start addresses
XD CAM - whole program or first part of the program on a sound recording medium
MXF clip IN OUT DUR Clip Content
C0001 09:59:00:00 09:59:29:24 00:00:30:00 Test lineš
C0002 09:59:30:00 09:59:59:24 00:00:30:00 Black
C0003 10:00:00:00 10:59:16:24 00:59:17:00 Program
C0004 10:59:17:00 10:59:46:24 00:00:30:00 Black end 30 seconds
XD CAM - second part of program
MXF clip IN OUT DUR Clip Content
00:00:30:00 Test lineš
C0001 19:59:00:00 19:59:29:24 00:00:30:00 Black
00:59:17:00 Program
C0002 19:59:30:00 19:59:59:24 00:00:30:00 Black end 30 seconds
C0003 20:00:00:00 20:59:16:24
C0004 20:59:17:00 20:59:46:24
XD CAM with more programs on a single sound recording medium
MXF clip IN OUT DUR Clip Content
C0001 09:59:00:00 09:59:29:24 00:00:30:00 Test lineš
C0002 09:59:30:00 09:59:59:24 00:00:30:00 Black
C0003 10:00:00:00 10:21:59:24 00:22:00:00 Program 1
C0004 Black between programs must
10:22:00:00 10:22:59:24 00:01:30:00 také at least 20 seconds.
C0005 Program 2 must start at a whole
10:23:00:00 10:42:59:24 00:20:00:00 minuté.
C0006 10:43:00:00 10:43:29:24 00:00:30:00 Black end 30 seconds